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Corporate Communications, Convention, Complexity and Critique

Danh mục: Kỹ năng

Thể loại: Kỹ năng Tiếng Anh

 

INTRODUCTION

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.