Lượt xem: 2997
Lượt download: 47
Định dạng: rar
Pass giai nen: www.quantri.vn
E-Business and E-Commerce Management- Strategy, Implementation and Practice
Danh mục: Thương mại Điện tử
Thể loại: Thương mại Điện tử TA
E-Business and E-Commerce Management, 4th edition What approach to e-business strategy should you follow?
How much do you need to invest in e-business?
Which processes should be your priorities?
Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.
In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:
A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
Real-life interviews with professionals who describe their e-business strategies.
Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.
‘This book keeps getting better and better with every version. It is fast becoming the de facto standard for e-business and e-commerce – for both faculty and students.’
Ben Clegg, Aston Business School
‘This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.’
Mette Præst Knudsen, University of Southern Denmark
Ebook cùng thể loại
The Economic and Social Impacts of E-Commerce
Lượt xem: 1740
Lượt download: 26
Sharing - Culture and the Economy in the Internet Age
Lượt xem: 2145
Lượt download: 17
E-Strategies for Resource Management Systems - Planning and Implementation
Lượt xem: 2136
Lượt download: 23
E- Novation for Competitive Advantage in Collaborative Globalization- Technologies for Emerging E-Business Strategies
Lượt xem: 2219
Lượt download: 12
E-learning and Business Plans- National and International Case Studies
Lượt xem: 1762
Lượt download: 20
Giáo Trình Thương Mại Điện Tử
Lượt xem: 2354
Lượt download: 35
The New Language of Business- SOA & Web 2.0
Lượt xem: 2419
Lượt download: 10
What Every Engineer Should Know About Business Communication
Lượt xem: 2299
Lượt download: 17
The Global Manufacturing Revolution- Product-Process-Business Integration and Reconfigurable Systems
Lượt xem: 1815
Lượt download: 8